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The Benefits and Challenges of Data-Driven Personalized Medicine

A few decades ago, the idea of doctors prescribing medicine tailored to an individual’s genetic makeup with the help of technology was something straight out of science fiction. After all, for much of human history, healthcare has followed a standard approach to prevention, diagnoses, and treatment. Relying on population and statistical averages, physicians made recommendations […]

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More Conversions, Less Grunt Work: The Power of AI Customer Experience

Want to wave goodbye to one-fifth to one-third of your customers in 24 hours? Just give them a terrible experience with your product or brand! But seriously, even if people are head over heels for your company, 59% of U.S. customers will ditch you after dealing with repeated offenses, and 17% will pull the plug […]

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