We are currently looking for a
VP of Marketing & Branding. We have 1 open position. Please apply and we can discuss!
Location: Salt Lake City, Utah
Salary: $195,000 - $225,000 base
Benefits: Full benefits
Type: Direct Hire
Sponsorship Available: No
Must Have Skills:
- A minimum of 10 years working in marketing, with at least 5 of those years spent in VP-level or senior leadership capacities.
- A track record of running a marketing team and directing several Directors or other senior-level staff members.
- Hands-on experience building and delivering nationwide marketing programs spanning numerous regions or geographic areas, along with proven success shaping brand strategy, positioning, and consistent messaging.
- Demonstrated ability to shift wide-reaching national marketing efforts toward more focused, market-level strategies, paired with solid knowledge of performance marketing, lead generation, attribution, and how marketing ties to revenue or enrollment.
- Experience overseeing sizable marketing budgets and handling outside agencies and vendor partnerships.
- Background in higher education—preferably online or distance learning, nursing programs, or a healthcare-related education setting—plus awareness of state education rules, accreditation, Boards of Nursing, or clinical placement factors, and comfort with Salesforce, UTM tracking, lead scoring, and attribution.
Responsibilities:
- Take ownership of and continuously refine the organization's overall marketing and brand approach, keeping both national and market-level campaigns aligned.
- Build localized go-to-market plans that factor in each state's unique conditions, such as tuition, fees, clinical rotation availability, travel needs, and regional healthcare trends.
- Guide and set strategic direction for the Directors of Performance Marketing, Direct Marketing, and Creative & Brand while reinforcing brand positioning, messaging, creative vision, and brand oversight across the company.
- Put in place the systems and framework required to run localized campaigns at scale, and manage marketing strategy, budget distribution, vendor relationships, and results across every marketing function.
- Work hand-in-hand with Admissions to safeguard lead quality, attribution, and smooth lead handoffs, using performance and enrollment data to measure effectiveness and weigh brand investment against tangible outcomes.
- Collaborate with senior leadership on long-range growth planning and the possible expansion of the wider organizational brand.
If the above seems like a fit, then apply!!
CRB Workforce, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.