The Big Stay Phenomenon

Remember the Great Resignation? In 2021 and 2022, millions of professionals left their jobs in pursuit of better pay, increased flexibility, or more purpose-driven work. Fast forward to 2025, and we’re seeing a quieter, but equally significant shift: employees are staying put. Welcome to the Big Stay.

While “The Big Stay” may not grab headlines the same way a great resignation wave does, the Big Stay reveals a great deal about today’s job market, and knowing how to navigate it can put you ahead, whether you’re staying, exploring, or somewhere in between.

Why Are Workers Staying Put in 2025?

Several factors are contributing to this shift:

1. Economic Uncertainty
   • From layoffs in tech to inflation and interest rate volatility, the macroeconomic climate is encouraging stability over risk. Many professionals are choosing security and predictability, at least for now.
2. Internal Culture Improvements
   • Some companies have responded to post-pandemic expectations by genuinely improving their internal cultures. Investments in work-life balance, internal promotions, and clear communication are giving employees more reasons to stay.
3. Strategic Patience
   • Many workers aren’t disengaged, they’re simply cautious. They’re keeping tabs on the market, networking quietly, and holding out for the right opportunity, rather than rushing into the next available one.

What This Means for You

If you’re currently in The Big Stay mindset, you’re not alone, but that doesn’t mean you should be passive about your career. Here’s how to make sure you’re staying sharp:

Build Your Skill Set

Even if you’re not actively job searching, now is an ideal time to add new certifications, dive deeper into emerging technologies, or expand your marketing strategy toolkit. In-demand skills remain a competitive edge.

Stay Connected

Your network is still one of your strongest career tools. Maintain recruiter relationships, attend virtual industry events, or participate in niche communities. Staying visible matters.

Know Your Market Value

Even if you’re not planning a move, you should still understand how your role compares in the market. Our 2025 Salary Guide is tailored to tech and marketing professionals and provides compensation trends by job title, level, and region. It’s not generic, it’s built for the exact roles we specialize in placing.

Stability vs. Stagnation

Staying in your current role can be a smart move, but there’s a difference between being stable and being stuck. If your current position lacks growth, clarity, or alignment with your career goals, you may be at risk of settling for comfort over progression.

Even if you’re not ready to switch jobs, now is the time to think critically about what’s next. Consider updating your résumé, taking on a stretch project, or exploring part-time consulting opportunities to keep your momentum going.

Final Thought

The Big Stay isn’t about standing still, it’s about making intentional career choices, even in an uncertain market. Whether you stay in your current role or prepare for a move down the line, don’t take yourself out of the game.

If you’re still unsure how you should be feeling or taking action in this ambiguous time, reach out to your recruiter and ask to hop on a quick call.